It’s coming up eight years since Milltag first designed and created our first cycling jersey and in that time, we have developed into what we would argue is one of the finest custom kit companies around.
As we have grown, so has our desire to improve how we work with our customers – highlighting what they do whilst wearing the clothes we make for them – after all, if they look good and attract new riders to join them, then all the more kit we get to make. We see our customers more as partners, a union designed to inspire and benefit each other. As this mission has become clear to us, it felt like the right time to update our brand and our sponsorship of the recent Tour of Oman saw the first products to feature a new Milltag logo – on our brand new Pro jersey.
The logo and subsequent brand rollout has been designed with the affiliation with our clients at its core. The M logo – our new head badge – with its bold ‘Slash’ is a constant reminder of the two way relationship entered into with every custom project we undertake.