HC-One Digital

Tuesday 1st November, 2011

PKD has been working in healthcare for a couple of years now, mainly online and a little branding too. We are delighted then to have been asked to become the digital partner for HC-One, the new care company that is taking the running of a third of the care homes formerly run by Southern Cross Healthcare.

As a foretaste of things to come, we have had to install an interim site in just over 24 hours - some going even for us. Many thanks to our friends over at saneandable for their sterling work in getting this built in time. This is only the start, we’ve big ideas for this site - time to sharpen those digital pencils.

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The Road To 2012

Thursday 27th October, 2011

A long time ago we did some work for BT, it’s always good to do some work for the big boys and when chance to design some material to support their 2012 sponsorship (we’re not allowed to use the ‘O’ word) we couldn’t resist. The first item we’re creating is a bespoke photographic record covering 20 test events taking place over the next 9 months, focusing on BT staff and their involvement to make these events possible. Shot by PKD house lensman Charlie Birchmore, it’s sure to be a lovely project. Velodrome, here we come.

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Blanc Recipe App

Tuesday 25th October, 2011

The lovely folk over at Brasserie Blanc asked us to develop a new section for the website dedicated to showing how you can recreate their signature dishes at home. We’re just finalising the design for the online version but plans are already afoot for an ipad and phone app - watch this space. Here’s a sneak preview anyway…

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Milltag Madness

Thursday 15th September, 2011

A busy time over at our sister company Milltag, we’re knee deep in new cycling jerseys; The Wedding Present, the Cobble Wobble, Save A Cyclist campaign and The Bike Show to name a few. Add some exciting product developments to launch in the new year, and a newly designed website makes for an impressive first year for our pet project.

This Summer I took part in the Paris Brest Paris 1230km cycle race, the oldest event of it’s type in the world, and forerunner of the Tour de France. I made a short film of my experience which you can find in full, hi-resolution version here, or in preview below - Note 14 mins long, contains ace music.

Brasserie Gerard

Friday 17th June, 2011

The head honcho’s at Paramount Restaurants were so taken with our work on Chez Gerard that they asked us to sprinkle some magic dust on the sister brand, Brasserie Gerard. The timeline was punishingly tight but necessity is the mother of invention. So it proved as we managed to create a whole new brand execution and menu suite, referencing the modernist, cafe style menus found in many authentic Parisienne bistrots.

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VCCB Jersey

Friday 17th June, 2011

We couldn’t be happier when our lovely client Brasserie Blanc asked us to create some team cycling jerseys for their outdoor terrace staff to wear for the summer months (I think rain capes might have been more appropriate). Lovingly created in true retro fashion, we’d love to have made this in heavy guage cotton but alas the budget wouldn’t stretch that far. Still, a handsome item which by all accounts is going down a storm. Chapeau to all involved.

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Milltag Update

Sunday 12th June, 2011

Really exciting times over at our baby sister company Milltag - just had our first public exhibition at the Bristol handmade bike show, we created our first jersey and track bike frame (on the wall in this pic) together with our good friends at Brother Cycles. Yesterday Milltag sponsored cycling freak James Bowthorpe completed 670km in 24 hours in a cafe window, I kid you not, all captured on film for a forthcoming feature in ID magazine. Some great jerseys now in stock and plenty of activity planned throughout the summer so all looks good for the next few months, just hope the weather picks up.

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Optima Care Website

Tuesday 7th June, 2011

We’ve been working with healthcare group Optima Care for a few months now, having delivered the brand identity we’ve recently art directed two location photoshoots and created all marketing material. The website is now finally finished and due for launch later this month but i think we can show a quick preview here - a fully content managed site built to current web standards featuring interactive map, image slideshows and pdf archives of all supporting material. Oh, and it looks rather nice too.

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Chez Gerard Rebranding

Saturday 28th May, 2011

Our first major project for Chez Gerard involved the redesign and delivery of the entire menu suite - 11 different versions totaling 29 individual pieces of artwork, all designed and submitted within a very frenetic week at PKD towers. We will include more of this work at a later date but suffice to say we’re delighted with the result; a classic, timeless piece of design which perfectly captures what this brand stands for.

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VCBB

Wednesday 13th April, 2011

Over at Milltag we’ve got some great new jerseys out in time for the start of the new season, but ever so occasionally our ‘proper’ work at PKD coincides in happy union with our Milltag output. The wonderful folk over at Brasserie Blanc have asked us to design a cycling jersey for their staff to wear this summer as part of a wider branding initiative. Apparently even Chef Patron M. Blanc is very taken with the jersey concept, it’s still in development but here’s a sneaky peak at the logo for the Velo Club Brasserie Blanc.

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