To design a graphic representation of BT's vision of the future as predicted by their futurology department, covering all aspects of social, technological and scientific development.Solution
We developed a linear timeline consisting of individual waveforms for each category, plus individual graphics to highlight certain predictions. The use of a wide spectrum colour palette gives the final waveform a 3D aspect that brings the concept to life. Initially produced as A1 Posters, we were subsequently asked to develop this into an interactive microsite for the BT website.
To create a new branded identity for Brasserie Blanc, a small chain of French brasseries fronted by Michelin-starred chef and restauranteur, Raymond Blanc.Solution
The immediate requirement was to design a logo style and menu format which elevated the concept beyond the accepted format for this type of restaurant. We created a brand identity which references French modernism, softened by informal black and white imagery and the classic brasserie colour palette of burgundy and mustard. The group is now rapidly expanding and PKD are retained on an ongoing basis for all brand-related design and development.
Brasserie Blanc Bristol exterior signage
Brasserie Blanc Winchester
Brasserie Blanc menu covers x2
Brasserie Blanc offer and menus
Brasserie Blanc photography treatment
Report and accounts '08 sample spreads
Blanc Events brochure pack
To create the brand guidelines, graphic design and art direction for a new Swedish equestrian fashion label.Solution
We were asked to work with an existing logotype and build this into a consistent set of brand values which could then be used as a basis for all future graphic requirements. These values can be represented by three key words- fashion, quality and style; and all of our work strives to meet these criteria. Having developed the brand guidelines we delivered all 'on-garment' merchandise, designed the website and managed the implementation of a fully integrated Content Management System in time to launch the first Spring '09 collection.
Spring 09 collection poster
Full page magazine ads
Winter '09 magazine spread
Winter '09 magazine spread
To rebrand and create interior print graphics for Malaysian restaurant Jom Makan in central LondonSolution
The development of this new Malaysian restaurant venture, co-funded by the national government, is regarded as an opportunity to develop a wider understanding of the country, it's people and cuisine. One of our first tasks was to create a unique personality by concentrating on specific examples of Malaysian culture and deliver these in the format of a series of placemats for guests to read whilst ordering. A rebranding is currently underway but we've also found time to develop a series of eye-catching posters and leaflets promoting their offers and menus.
Create a competition microsite to support the UK launch of the Kia SoulSolution
We were commissioned to create a street art environment to house the competition, data capture mechanic and media assets. We developed a set of visuals based on the distinctive shape of the soul, the competition itself involved the completion of a puzzle made up of fragments of the finished form. Attention to detail included a 'Soul Vison' vintage TV set to play the installation video, an aerosol can for the cursor and a series of wall stickers utilised as links to the parent site.The whole site was delivered as a self-contained flash movie with the data collected direct into an archive for Kia to analyse.
Design and art direction for Swedish equestrian fashion label to promote their twice-yearly collections.Solution
With the existing brand guidelines in place, we developed a print range to communicate the company's ethos 'Personality in Action'. These include CD portfolio booklets, Digipacks and Catalogue style books, as well as each season's press & instore advertising.
Lookbook cover winter 08
Lookbook spread winter 08
CD digipak winter 08
Magazine ad winter 08
To create a new master brand to accommodate the various Loch Fyne ventures.Solution
In 2006 we undertook a wholesale rebranding of the Loch Fyne group of companies; including Loch Fyne Oysters, Loch Fyne Restaurants. The new brand allows for creation of new divisions as this highly regarded business expands. The solution was to create an elegant, simple, unified format but which allowed each company the scope to adapt this format for their own specifc identity. The revised identity was applied acrosss a range of packaged goods including the world famous Loch Fyne Smoked Salmon, plus a range of ready meals, soups and pates.
Loch Fyne Restaurant St Albans
Loch Fyne brand guidelines - group structure
Loch Fyne Smoked Salmon
Loch Fyne Smoked Salmon sleeve graphcs
We have worked with Loch Fyne Restaurants since 2004, implementing the new branding across their estate of over 45 restaurants and designing all menu & price promotions plus adverts and marketing campaigns
In early 2008, the first stand-alone Loch Fyne fishmongers opened in Wimbledon village. In addition to creating all signage and exterior graphics, we also produced a series of promotional materials to support the launch
Loch Fyne Fishmongers booklet spread
Loch Fyne Fishmongers booklet spread]
To create the identity and interior for a Brasserie Blanc French deli. Develop a sample range of packaged goods.Solution
Following our work for the Brasserie Blanc group, we were asked to develop a distinct identity for a range of produce to be sold through a dedicated retail space within the new Brasserie Blanc in Milton Keynes. The solution was found in naming the range as an ‘homage’ to Raymonds greatest inspiration, his mother. PKD consulted on the interior design and fit-out, custom installations included the bespoke flooring, shelving and light fittings of a classic french deli / traiteur. All packaging was kept discrete and simple, with use of a Maman Blanc accreditation plaque.
Maman Blanc accredititation plaque
Maman Blanc shop interior
Brasserie Blanc house wine labels
Maman Blanc coffee bags
To refresh existing identity, create a new corporate website and manage all brand communicationSolution
McGoff and Byrne are a family-owned construction business based in the South Manchester. They are well established in their field with a strong reputation for quality and performance. PKD were approved to refresh their identity and produce a coherent set of brand guidelines for their third party suppliers. A light touch was required as the existing identity was felt to be synonomous with the brand and the positive values associated with it. We concentrated on rationalising all the various existing versions into a one set of graphic idents to cover all eventualities, with attendant rules for usage.
McGoff & Byrne solus logo
Brand guidelines sample spreads
Site manager portrait photography
To build an animated ' Virtual City' to demonstrate Motorola's City Management system.Solution
Credo Communications provided us with the static imagery of a ‘virtual city’. We worked with these to create a storyboard demonstrating the full capabilities of Motorola's traffic and city management technology. Once approved all pages were animated using extensive flash programming to manage all transitions and animations. This piece of work has subsequently been used in presentations across Europe.
Traffic management interface
To design a range of packaged goods for equestrian market.Solution
We created this packaging series for equestrian specialists Net-Tec Industries. The range was endorsed by British Olympic dressage rider Carl Hester and the idea behind the ‘Carl Hester Performance’ range was to deliver the concept of 21st century technology for equine care. We employed Hi-gloss silver labels with clean, dynamic text and colour coding across the entire range. To support the range we produced an In-store DVD, a brand microsite and all advertising. The range was an immediate hit with retailers and consumers alike, rapidly establishing itself as the premium brand in its market sector.
Carl Hester Performance range
Carl Hester Performance labels
The design of a series of TV-advertised CD releasesSolution
Our relationship with Sony BMG dates back to 2000 when were were approached to create the 'Cigarettes and Alcohol' Cd compilation. We chose an iconic 70's football image and similarly retro inspired typography for a cover which had instant appeal and proved to be one of the biggest selling compilations of it's type that year. We produced 2 more versions in the series, plus a DVD, culminating in the 2008 'best-of' edition. We've produced numerous other successful compilation CD's for Sony in the past few years, including 'Alternative Eighties' and the 'Music to Watch Girls By' Series.
Cigarettes and Alcohol covers
Cigarettes and Alcohol 2&3 covers
Music to Watch Girls By
Alternative Eighties spread
A website and online gallery for the artist John SquireSolution
Our most recent work (see archive section for previous work) for John Squire involved the creation of a website dedicated to his output as an artist. It was important the website allowed the work, abstract expressionist paintings and mixed media work, to take precedence on the page. We utlised a sparse layout together with a neutral palette and sparse photography to keep the focus firmly on the work itself, with a comprehensive exhibitions archive for each of the show collections.
CD covers and websites for the TVT UK artist rosterSolution
We designed a series of singles, albums and band microsites for the US label TVT Records local signings. Two major campaigns for The Holloways and Towers of London are included here, the work itself involved the design of all sleeves, website, e-cards and promotional print.
Towers of London album poster
Towers of London albumspread
Towers of London album I'm a Rat cover
Towers of London website
The Holloways - Generator single spread
Design and branding for Manchester-based property developerSolution
Design and art direction for a series of property brochures for these award winning developments plus the design and build of their corporate website.
Stanton Row brochure and spreads
Augustus Place brochure front cover detail
Barnes Walk brochure front
Barnes Walk brochure spread details
Design of CD covers for various artists, 1995-2004Solution
A series of CD's for various artists, most notably The Stone Roses and Ocean Colour Scene created over the past couple of decades, formerly as in-house designer to the label and, since 1998 at PKD. The Very Best of The Stone Roses was the first definitive compilation to include the entire catalogue and was fully endorsed by the band, utilising an iconographic John Squire action paintings for the front cover image. The booklet contained memorabilia and images from the band's personal collection, revealed as a fold-out spread.
Stone Roses album poster
Stone Roses album front / reverse
Polydor album sampler
OCS Marchin' already album front
OCS Hundred Mile High City single cover
OCS It's a Beautiful Thing single cover
Koop album reverse / front cover
Terry Callier album front /reverse