To create a new branded identity for Brasserie Blanc, a small chain of French brasseries fronted by Michelin-starred chef and restauranteur, Raymond Blanc.

The immediate requirement was to design a logo style and menu format which elevated the concept beyond the accepted format for this type of restaurant. We created a brand identity which references French modernism, softened by informal black and white imagery and the classic brasserie colour palette of burgundy and mustard. The group is now rapidly expanding and PKD are retained on an ongoing basis for all brand-related design and development.

To create the brand guidelines, graphic design and art direction for a new Swedish equestrian fashion label.

We were asked to work with an existing logotype and build this into a consistent set of brand values which could then be used as a basis for all future graphic requirements. These values can be represented by three key words- fashion, quality and style; and all of our work strives to meet these criteria. Having developed the brand guidelines we delivered all 'on-garment' merchandise, designed the website and managed the implementation of a fully integrated Content Management System in time to launch the first Spring '09 collection.

Design and art direction for Swedish equestrian fashion label to promote their twice-yearly collections.

With the existing brand guidelines in place, we developed a print range to communicate the company's ethos 'Personality in Action'. These include CD portfolio booklets, Digipacks and Catalogue style books, as well as each season's press & instore advertising.

To create a new master brand to accommodate the various Loch Fyne ventures.

In 2006 we undertook a wholesale rebranding of the Loch Fyne group of companies; including Loch Fyne Oysters, Loch Fyne Restaurants. The new brand allows for creation of new divisions as this highly regarded business expands. The solution was to create an elegant, simple, unified format but which allowed each company the scope to adapt this format for their own specifc identity. The revised identity was applied acrosss a range of packaged goods including the world famous Loch Fyne Smoked Salmon, plus a range of ready meals, soups and pates.

Design and branding for Manchester-based property developer

Design and art direction for a series of property brochures for these award winning developments plus the design and build of their corporate website.