To create a new branded identity for Brasserie Blanc, a small chain of French brasseries fronted by Michelin-starred chef and restauranteur, Raymond Blanc.

The immediate requirement was to design a logo style and menu format which elevated the concept beyond the accepted format for this type of restaurant. We created a brand identity which references French modernism, softened by informal black and white imagery and the classic brasserie colour palette of burgundy and mustard. The group is now rapidly expanding and PKD are retained on an ongoing basis for all brand-related design and development.

To create the brand guidelines, graphic design and art direction for a new Swedish equestrian fashion label.

We were asked to work with an existing logotype and build this into a consistent set of brand values which could then be used as a basis for all future graphic requirements. These values can be represented by three key words- fashion, quality and style; and all of our work strives to meet these criteria. Having developed the brand guidelines we delivered all 'on-garment' merchandise, designed the website and managed the implementation of a fully integrated Content Management System in time to launch the first Spring '09 collection.

To rebrand and create interior print graphics for Malaysian restaurant Jom Makan in central London

The development of this new Malaysian restaurant venture, co-funded by the national government, is regarded as an opportunity to develop a wider understanding of the country, it's people and cuisine. One of our first tasks was to create a unique personality by concentrating on specific examples of Malaysian culture and deliver these in the format of a series of placemats for guests to read whilst ordering. A rebranding is currently underway but we've also found time to develop a series of eye-catching posters and leaflets promoting their offers and menus.

To create a new master brand to accommodate the various Loch Fyne ventures.

In 2006 we undertook a wholesale rebranding of the Loch Fyne group of companies; including Loch Fyne Oysters, Loch Fyne Restaurants. The new brand allows for creation of new divisions as this highly regarded business expands. The solution was to create an elegant, simple, unified format but which allowed each company the scope to adapt this format for their own specifc identity. The revised identity was applied acrosss a range of packaged goods including the world famous Loch Fyne Smoked Salmon, plus a range of ready meals, soups and pates.

To create the identity and interior for a Brasserie Blanc French deli. Develop a sample range of packaged goods.

Following our work for the Brasserie Blanc group, we were asked to develop a distinct identity for a range of produce to be sold through a dedicated retail space within the new Brasserie Blanc in Milton Keynes. The solution was found in naming the range as an ‘homage’ to Raymonds greatest inspiration, his mother. PKD consulted on the interior design and fit-out, custom installations included the bespoke flooring, shelving and light fittings of a classic french deli / traiteur. All packaging was kept discrete and simple, with use of a Maman Blanc accreditation plaque.

To refresh existing identity, create a new corporate website and manage all brand communication

McGoff and Byrne are a family-owned construction business based in the South Manchester. They are well established in their field with a strong reputation for quality and performance. PKD were approved to refresh their identity and produce a coherent set of brand guidelines for their third party suppliers. A light touch was required as the existing identity was felt to be synonomous with the brand and the positive values associated with it. We concentrated on rationalising all the various existing versions into a one set of graphic idents to cover all eventualities, with attendant rules for usage.

To design a range of packaged goods for equestrian market.

We created this packaging series for equestrian specialists Net-Tec Industries. The range was endorsed by British Olympic dressage rider Carl Hester and the idea behind the ‘Carl Hester Performance’ range was to deliver the concept of 21st century technology for equine care. We employed Hi-gloss silver labels with clean, dynamic text and colour coding across the entire range. To support the range we produced an In-store DVD, a brand microsite and all advertising. The range was an immediate hit with retailers and consumers alike, rapidly establishing itself as the premium brand in its market sector.

Design and branding for Manchester-based property developer

Design and art direction for a series of property brochures for these award winning developments plus the design and build of their corporate website.