To create a new master brand to accommodate the various Loch Fyne ventures.

In 2006 we undertook a wholesale rebranding of the Loch Fyne group of companies; including Loch Fyne Oysters, Loch Fyne Restaurants. The new brand allows for creation of new divisions as this highly regarded business expands. The solution was to create an elegant, simple, unified format but which allowed each company the scope to adapt this format for their own specifc identity. The revised identity was applied acrosss a range of packaged goods including the world famous Loch Fyne Smoked Salmon, plus a range of ready meals, soups and pates.

To create the identity and interior for a Brasserie Blanc French deli. Develop a sample range of packaged goods.

Following our work for the Brasserie Blanc group, we were asked to develop a distinct identity for a range of produce to be sold through a dedicated retail space within the new Brasserie Blanc in Milton Keynes. The solution was found in naming the range as an ‘homage’ to Raymonds greatest inspiration, his mother. PKD consulted on the interior design and fit-out, custom installations included the bespoke flooring, shelving and light fittings of a classic french deli / traiteur. All packaging was kept discrete and simple, with use of a Maman Blanc accreditation plaque.