To create a new master brand to accommodate the various Loch Fyne ventures.

In 2006 we undertook a wholesale rebranding of the Loch Fyne group of companies; including Loch Fyne Oysters, Loch Fyne Restaurants. The new brand allows for creation of new divisions as this highly regarded business expands. The solution was to create an elegant, simple, unified format but which allowed each company the scope to adapt this format for their own specifc identity. The revised identity was applied acrosss a range of packaged goods including the world famous Loch Fyne Smoked Salmon, plus a range of ready meals, soups and pates.

To create the identity and interior for a Brasserie Blanc French deli. Develop a sample range of packaged goods.

Following our work for the Brasserie Blanc group, we were asked to develop a distinct identity for a range of produce to be sold through a dedicated retail space within the new Brasserie Blanc in Milton Keynes. The solution was found in naming the range as an ‘homage’ to Raymonds greatest inspiration, his mother. PKD consulted on the interior design and fit-out, custom installations included the bespoke flooring, shelving and light fittings of a classic french deli / traiteur. All packaging was kept discrete and simple, with use of a Maman Blanc accreditation plaque.

To design a range of packaged goods for equestrian market.

We created this packaging series for equestrian specialists Net-Tec Industries. The range was endorsed by British Olympic dressage rider Carl Hester and the idea behind the ‘Carl Hester Performance’ range was to deliver the concept of 21st century technology for equine care. We employed Hi-gloss silver labels with clean, dynamic text and colour coding across the entire range. To support the range we produced an In-store DVD, a brand microsite and all advertising. The range was an immediate hit with retailers and consumers alike, rapidly establishing itself as the premium brand in its market sector.

The design of a series of TV-advertised CD releases

Our relationship with Sony BMG dates back to 2000 when were were approached to create the 'Cigarettes and Alcohol' Cd compilation. We chose an iconic 70's football image and similarly retro inspired typography for a cover which had instant appeal and proved to be one of the biggest selling compilations of it's type that year. We produced 2 more versions in the series, plus a DVD, culminating in the 2008 'best-of' edition. We've produced numerous other successful compilation CD's for Sony in the past few years, including 'Alternative Eighties' and the 'Music to Watch Girls By' Series.

Design of CD covers for various artists, 1995-2004

A series of CD's for various artists, most notably The Stone Roses and Ocean Colour Scene created over the past couple of decades, formerly as in-house designer to the label and, since 1998 at PKD. The Very Best of The Stone Roses was the first definitive compilation to include the entire catalogue and was fully endorsed by the band, utilising an iconographic John Squire action paintings for the front cover image. The booklet contained memorabilia and images from the band's personal collection, revealed as a fold-out spread.