To design a graphic representation of BT's vision of the future as predicted by their futurology department, covering all aspects of social, technological and scientific development.

We developed a linear timeline consisting of individual waveforms for each category, plus individual graphics to highlight certain predictions. The use of a wide spectrum colour palette gives the final waveform a 3D aspect that brings the concept to life. Initially produced as A1 Posters, we were subsequently asked to develop this into an interactive microsite for the BT website.

To create a new branded identity for Brasserie Blanc, a small chain of French brasseries fronted by Michelin-starred chef and restauranteur, Raymond Blanc.

The immediate requirement was to design a logo style and menu format which elevated the concept beyond the accepted format for this type of restaurant. We created a brand identity which references French modernism, softened by informal black and white imagery and the classic brasserie colour palette of burgundy and mustard. The group is now rapidly expanding and PKD are retained on an ongoing basis for all brand-related design and development.

To create the brand guidelines, graphic design and art direction for a new Swedish equestrian fashion label.

We were asked to work with an existing logotype and build this into a consistent set of brand values which could then be used as a basis for all future graphic requirements. These values can be represented by three key words- fashion, quality and style; and all of our work strives to meet these criteria. Having developed the brand guidelines we delivered all 'on-garment' merchandise, designed the website and managed the implementation of a fully integrated Content Management System in time to launch the first Spring '09 collection.

Create a competition microsite to support the UK launch of the Kia Soul

We were commissioned to create a street art environment to house the competition, data capture mechanic and media assets. We developed a set of visuals based on the distinctive shape of the soul, the competition itself involved the completion of a puzzle made up of fragments of the finished form. Attention to detail included a 'Soul Vison' vintage TV set to play the installation video, an aerosol can for the cursor and a series of wall stickers utilised as links to the parent site. The whole site was delivered as a self-contained flash movie with the data collected direct into an archive for Kia to analyse.

To refresh existing identity, create a new corporate website and manage all brand communication

McGoff and Byrne are a family-owned construction business based in the South Manchester. They are well established in their field with a strong reputation for quality and performance. PKD were approved to refresh their identity and produce a coherent set of brand guidelines for their third party suppliers. A light touch was required as the existing identity was felt to be synonomous with the brand and the positive values associated with it. We concentrated on rationalising all the various existing versions into a one set of graphic idents to cover all eventualities, with attendant rules for usage.

To design a range of packaged goods for equestrian market.

We created this packaging series for equestrian specialists Net-Tec Industries. The range was endorsed by British Olympic dressage rider Carl Hester and the idea behind the ‘Carl Hester Performance’ range was to deliver the concept of 21st century technology for equine care. We employed Hi-gloss silver labels with clean, dynamic text and colour coding across the entire range. To support the range we produced an In-store DVD, a brand microsite and all advertising. The range was an immediate hit with retailers and consumers alike, rapidly establishing itself as the premium brand in its market sector.

A website and online gallery for the artist John Squire

Our most recent work (see archive section for previous work) for John Squire involved the creation of a website dedicated to his output as an artist. It was important the website allowed the work, abstract expressionist paintings and mixed media work, to take precedence on the page. We utlised a sparse layout together with a neutral palette and sparse photography to keep the focus firmly on the work itself, with a comprehensive exhibitions archive for each of the show collections.

CD covers and websites for the TVT UK artist roster

We designed a series of singles, albums and band microsites for the US label TVT Records local signings. Two major campaigns for The Holloways and Towers of London are included here, the work itself involved the design of all sleeves, website, e-cards and promotional print.

Design and branding for Manchester-based property developer

Design and art direction for a series of property brochures for these award winning developments plus the design and build of their corporate website.