Our work here involved creating the brand guidelines, and leading the design and art direction for a new Swedish equestrian fashion label, Gersemi.

We worked with an existing logotype and build this into a consistent set of brand values which could then be used as a basis for all future graphic requirements. These values can be represented by three key words- fashion, quality and style; and all of our work strives to meet these criteria. Having developed the brand guidelines we delivered all ‘on-garment’ merchandise, marketing materials and sales support collateral.