We were approached to create a competition microsite to support the UK launch of the Kia Soul
The solution was to create a street art environment to house the competition, data capture mechanic and media assets. We developed a set of visuals based on the distinctive shape of the soul, the competition itself involved the completion of a puzzle made up of fragments of the finished form. Attention to detail included a ‘Soul Vison’ vintage TV set to play the installation video, an aerosol can for the cursor and a series of wall stickers utilised as links to the parent site.
The whole site was delivered as a self-contained flash movie with the data collected direct into an archive for Kia to analyse.