After 40 years of trading, family-owned construction business McGoff And Byrne required a complete brand realignment to better integrate with their rapidly-growing parent business the McGoff Group. Using elements of the group logoform and combining with an updated colour palette of deep blue and cherry red allowed for a seamless transition over the summer of 2017 and McGoff Construction was born. To announce the rebrand to all employees, stakeholders and supply chain partners we created this short video feature.
The rebrand affected all areas of communications and marketing, in many instances this was a simple logo replacement on current assets but we were takes with unifying all on-site signage to create a consistent, clear system for messaging and communications. the strapline ‘ Building for Generations’ remains for the new business, provding a link both literal and actual with their past heritage. McGoff Construction is now retained by some of UK’s largest leisure operators including Merlin Entertainments and Legoland.