We were approached by premium care home developer newcare homes to rationalise their existing corporate communications, graphic design and online identity. Newcare operate 2 care homes in the North West with a new 82 bed development, The Grand Care Centre, in West Bridgford Nottingham due to open in the Spring of 2015. Our approach centered on bringing some clarity and focus to their USP, and delivering that message consistently.
Newcare specialise in purpose-built, hotel quality environments with a sector-leading level of care offered to their residents. We encapsulated this around the single statement ‘Building Better Care’ and delivered this across all initial marketing material in the revised brand roll-out. We then rationalised the current printed assets so they all sit neatly under the parent brand.
Over the course of 2015 we will be producing the corporate brochure, site signage and launching a new, fully responsive website. In additi0n, we will will be focussing on the marketing and communication assets for The Grand Care Centre, both online and offline.