Prologue Works is a newly refurbished modern office development in the heart of Bristol City Centre. We were approved by Kennedy Wilson, the building owners to help create and develop the brand the delivers on the promise as Bristol’s most cycle-friendly offices. We researched names and eventually settled on Prologue, a name with a direct reference to cycling but also the literal meaning of being the start or prelude to something larger, a concept we felt had some resonance with the target audience of media / tech / creative industries.
We developed the master ‘spoke’ logo, a simple device with allows us to utilise this device outside the confines of the logo for marketing support. The project is now complete with final delivery and handover of the building due in late November 2017. In collaboration with our sister company Milltag we developed a range of cycling kit and accessories for the official launch as well as building out the website and marketing assets in time for the launch. We commissioned a series of videos featuring Bristol, the Bristol GP cycling event and an interiors feature film all of which are hosted on the website.