Milano Cortina

What a joy it has been viewing the Winter Olympics over the past couple of weeks, and Matt Weston’s heroics in particular. Apparently it’s created a surge of interest in the Skeleton, a sport I discovered I had a hidden talent for back in 2006 when i tried it out in Lillehammer.

Another pleasure has been the wonderful design execution, bringing a little Italian flair to the proceedings (although i believe its global branding consultants Landor who are responsible). The distinctive sloping ‘A’s of the Milano Cortina logo in particular catch the eye, the same typestyle I used in the branding for the Casa Azul townhouse in Portugal. Perfetto!