Doomed

I started working with Paris-based cycling team SUR (Suicide Urban Riders) back in my Milltag days, where we helped develop their signature ‘Doomed’ brand. It’s a pleasure to continue working with this growing club of stylish riders and help develop their range of jerseys, racesuits and related apparel.

After our success with the the delivery of the LEL and SUR kits as ‘white label’ products, PKD will continue to progress this business model, code name UNK (Unknown). Our mission is to provide superior quality, fair value and ethically sourced white-label sportswear direct to clubs, event organisers and private clients.