Floris

After over a year of planning we delivered all the event kit for LEL on schedule for the start in early August. The branding work we did looked smart and the feedback was hugely positive. All was set for a successful edition of the event which runs only every four years. Alas, the weather gods had other ideas and the race had to be postponed after 30 hours due to Storm Floris ripping through the North of England. A brave but necessary decision taken by the organisers to ensure rider safety.

A positive postscript - we created some amended ‘LFL’ graphics for social media to celebrate this unique edition and feedback was so positive we’ve designed some t-shirts and cycling jerseys which are flying out the door.