Following the sale of the New Care entity, the owners approached us to develop the brand identity of a new luxury care home brand, Dunham Care, to support the initial construction at 3 locations across the country.
Following a first consultation, naming and design studies we alighted on a rich palette of British racing green, gold and warm greys married with a monogram logo referencing luxury fashion houses. This elevates the proposition beyond the accepted conventions for the care Industry.
We delivered a comprehensive set of brand guidelines covering all aspects of the master brand and individual home sub-brands including; signage, marketing, digital assets, brand advertising and wraparound hoardings for the sites under construction. We are retained as brand guardians and delighted to be working with this exciting and progressive business.