London Edinburgh London is the UK’s biggest and, at just over 1500km, the longest endurance cycling event with over 2200 riders from more than 60 countries represented. Following our work on other events PKD were approached to refresh the event graphics and provide overall brand strategy.
Following a successful brand launch we were invited to oversee the design and manufacture of all event kit and merchandise. This involved the production of over 3000 pieces over four manufacturing sites. Everything was delivered on schedule and feedback has been overwhelmingly positive.